The company is leveraging Disney's remake of "The Jungle Book" and Grylls' survivalist TV series
Airbnb is running a campaign spotlighting its more unusual listings, like private islands and treehouses, to encourage people to base their bookings on passions as much as destinations.
Capitalizing on Disney's remake of "The Jungle Book" and Bear Grylls' 'Man vs Wild' television series, Airbnb will be offering discounts on treehouse and private island listings.
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